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Sherwin-Williams vs. Benjamin Moore: A Comprehensive Comparison of Paint Coatings

When it comes to choosing paint for your home or project, two brands frequently top the list: Sherwin-Williams and Benjamin Moore. Both are renowned for their quality, durability, and color selection, but there are distinct differences that might sway your decision one way or the other. In this post, we’ll delve into the specifics of what sets these two paint giants apart, from their product lines and performance to their price points and availability.

Product Range and Innovation


Sherwin-Williams boasts a vast product line that caters to a variety of needs. Their offerings include everything from residential paints to industrial coatings. Popular lines include:

• Emerald: Known for its exceptional coverage and durability, this premium line offers a smooth, long-lasting finish.

• SuperPaint: A versatile and reliable option for both interior and exterior applications.

• Duration: Formulated for high-traffic areas, offering enhanced durability and washability.

Sherwin-Williams also invests heavily in innovative technologies, such as the Paint Shield line, which features microbicidal properties to kill bacteria on painted surfaces.

Benjamin Moore:

Benjamin Moore also offers a broad spectrum of products, each tailored to specific needs and preferences. Key lines include:

• Aura: Celebrated for its rich, vibrant colors and outstanding durability, this line is perfect for high-end finishes.

• Regal Select: Known for its ease of application and excellent coverage.

• ben®: A more budget-friendly option that still delivers on quality and performance.

Benjamin Moore is also at the forefront of eco-friendly innovations, with products like the Natura line, which boasts zero VOCs (volatile organic compounds), making it an excellent choice for environmentally conscious consumers.

Quality and Performance

Both Sherwin-Williams and Benjamin Moore are lauded for their high-quality paints, but there are some nuances in performance.

Coverage and Durability:

Sherwin-Williams’ paints are often praised for their thick consistency and excellent coverage, which means fewer coats are typically required. Their durability is also a standout feature, particularly in lines like Duration and Emerald, which are designed to withstand heavy use and resist fading.

Benjamin Moore’s paints, particularly the Aura line, are known for their superior color retention and smooth finish. The Gennex® Color Technology used in their premium paints ensures deep, long-lasting colors. Additionally, Benjamin Moore’s products tend to have a slight edge in washability and stain resistance, making them ideal for families with children or high-traffic areas.

Ease of Application:

Both brands are user-friendly, but some DIYers and professionals find Benjamin Moore paints slightly easier to apply due to their smooth consistency and reduced spatter. Sherwin-Williams, however, offers a range of products with different application properties to suit various projects and preferences.

Color Selection

When it comes to color selection, both brands offer extensive palettes.


With over 1,500 colors, Sherwin-Williams provides a vast array of choices. Their ColorSnap® system makes it easy to find the perfect shade, and their in-store color consultants can help you make decisions based on your preferences and lighting conditions.

Benjamin Moore:

Benjamin Moore offers over 3,500 colors, giving you an even broader selection. Their Color Preview and Historical Color collections provide unique and sophisticated options. The company’s emphasis on rich, authentic colors means that whatever hue you choose, it’s likely to have depth and complexity.

Price and Availability


Typically, Sherwin-Williams paints are sold at their own retail stores, which ensures that customers receive expert advice and support. Their pricing tends to be on the higher side, particularly for premium lines, but frequent sales and contractor discounts can make their products more accessible.

Benjamin Moore:

Benjamin Moore paints are sold through independent retailers, which can result in variability in pricing and availability. Generally, Benjamin Moore paints are priced similarly to Sherwin-Williams, with their premium lines being comparable in cost. The independent retailer model can be a boon for personalized customer service but might mean less consistency in product availability.


Choosing between Sherwin-Williams and Benjamin Moore ultimately comes down to your specific needs and preferences. If you prioritize a wide product range, innovative features, and extensive retail support, Sherwin-Williams might be the right choice for you. On the other hand, if you’re looking for superior color richness, eco-friendly options, and slightly easier application, Benjamin Moore could be the better fit.

Both brands offer exceptional quality, so whether you choose Sherwin-Williams or Benjamin Moore, you’re likely to be satisfied with the result. Evaluate your project’s requirements, consult with experts if needed, and take advantage of color samples to make the most informed decision possible. Happy painting!

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